Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
By Juliet Austin - 1/4/2008
As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don?t recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract cli... Are Your Subscribers Receiving Your Newsletter?
By J. Stephen Pope - 1/4/2008
In my e-mail one day, I received the following message:
"Hello, I am a subscriber to your ezine and received the
attached e-mail. Please advise if this is actually from
your website. Thank you." The attachment was from my mailing list program. It was
informing my dear subscriber that since her m... I`m Thinking - But I`m not Growing Rich!
By John Susko - 1/4/2008
So you`ve read "Think and Grow Rich", and you`ve got an intellectual understanding that you "become what you think about". You have a list of affirmations about wealth, and you recite them every day. But you still have no money. Wealth doesn`t seem to be anywhere around. What`s the deal here? Accord... What is `News`?
By Sally Hodge - 1/4/2008
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage. First, is the subject relevant to anyone outside of your organization? For example,
... Management: Do You Have A Controlling Personality?
By Nick Arrizza, M.D. - 1/4/2008
If you manifest what many consider a "controlling personality" then I`m sure that there is a great deal of stress and tiredness associated with such a state. That is because "controlling" behavior is generated by a deep anxiety that relates to you "not being in control" of others and your environmen... Leaping Asset Management Hurdles
By Donna Johnson Edwards - 1/4/2008
I attended ECPweb`s Software and Asset Management Summit `04 at The University of Chicago to deliver a workshop on software auditing and compliance. It was a great opportunity for me to talk with other industry professionals as well as to speak with IT and asset managers tasked with implementing ass... Feedback in Your Photography
By Eric Hartwell - 1/4/2008
There is a guy called Pendleton. You won`t have heard of him but he is well known in Britain, at least in medical circles. He was a family physician with a love of medical education and used to teach doctors to become better family doctors. One of the things he developed was "Pendleton`s Rules". Thi... Seecrets on Website Promotion: Results of Open Source Marketing Plan after 2 Months
By Stan Seecrets - 1/4/2008
This author?s open-source marketing plan, as announced on June 29, 2005, is mainly for small and medium-sized businesses. By keeping it simple, this author hoped it can be useful to businesses with a limited budget, can get "more bang for the buck". The objective is to gain 3000+ inbound links withi... Is Your `To Do` List The Problem?
By Beverley Hamilton - 1/4/2008
You start each week with great intentions. You are determined to get a grip of your workload. You are determined to write a to do list, you even promise yourself that you will stick to it and use it and reprioritise each day so that you finish what you want to every day. But yet again by Wednesday a... Is Home Mortgage Refinancing Really Worth It?
By Steve Shannon - 1/4/2008
Is it really worth it? Excellent question... since the refinancing process can take upwards of 2-3 months to complete, plus the expenses and hassles of refinancing may outweigh the benefits. Not everyone should refinance just because rates are lower. The general rule of thumb is to consider refinanc... Are You Charging Enough?
By Kim Duke - 1/4/2008
What Happens When You Are Under Pressure? We have all been there. Cash flow is a little lean and you are really starting to hate eating Blue Box Kraft Dinner. Murphy`s Law also means a potential customer will NOW call you and want you to drop your rates...right down to the bottom of the barrel. Do ... Put Your Marketing To The "So What?" Test
By Kevin P. Dervin - 1/4/2008
Want to get Better at your Marketing today? For many service business owners, marketing can be a real mystery. We don`t really know exactly how it works. We`re not real sure about what works best for us. And probably because of some past frustrations, we`re not even sure where to st... Transitions: Building Bridges to Your Points
By Diane DiResta - 1/4/2008
Presenters often tell me that they fear losing their train of thought. When listening to their talks I realized that for many people, the problem is not forgetting the words or main points. Speakers freeze because they can?t get from point A to point B. They know the next point but they struggle wit... Another Use for Meetings
By Steve Kaye - 1/4/2008
Every meeting is a laboratory where you can observe and learn important things
about the people who attend. In fact, you can use meetings to identify people who
merit being promoted into leadership positions. Watch for: Is it planned? Effective leaders always begin with clearly defined goals and t... Key Words to Build Traffic
By Tammy Ames - 1/4/2008
Much has already been said about having a content rich website using your key words for search engines to find you then direct traffic to your site. If you have your own web site, you will learn the importance of good key words to generate traffic to your website. Some are marketing their business ... Maximizing Sales through the Ultimate Tracking Software
By Anthony Licate - 1/4/2008
Every small to mid-sized business owner would love to know how to effectively keep a pulse on their marketing and customer service efforts. The common barrier that all companies run into is how to cost effectively measure and control this process. How will you keep track of the marketing and sales ... Counseling Interviews for the Marginal Employee
By Andrew E. Schwartz - 1/4/2008
ACTIVE LISTENING: The most frequent cause of failure in therapeutic counseling interviews is the interviewer?s tendency to talk too much. Numerous studies have shown that in counseling interviews the average manager will talk as much as 85 percent of the time. For a counseling interview to serve its... Sorry, But I`m Not Buying From You!
By Dr. Gary S. Goodman - 1/4/2008
Former General Electric CEO and legendary manager, Jack Welch, nailed the problem recently when he said there?s just too much beating around the bush and indirectness in corporate communications. People are more interested in not hurting each others? feelings than in improving productivity, and we s... The Brand Called You
By Harry Hoover - 1/4/2008
The best brands always try to do the right thing, so that their reputa... Top Seven Ways to Write An Order-Pulling Sales Letter
By Judy Cullins - 1/4/2008
Ready to put your Web pages up? Ready to sell a lot more products and services? If you`re not getting the sales, you want you may want to think "makeover." Whether you`re just starting or doing a web makeover, you need to Power Write your sales letters. Before you call your Web master to design you... 10 Ways To Maintain Profits In A Slow Economy
By Larry Dotson - 1/4/2008
1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them. 2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product. 3. Cross promote your products and ... 24 Key Factors to Investigate When Analyzing ANY Business
By Jeremy Gossman - 1/4/2008
It doesn`t matter what business or investment you are looking at...it all comes down to analyzing a few key factors. The higher each of these factors rate with you, plus the combination of them all, the better your potential for return. Industry - Is the business`s industry expanding or contracting?... Meetings and Road Trips
By Peg Kelley - 1/4/2008
Managing a meeting is like setting off on a long car trip with friends or
family. You need to plan your route, pay attention to the rules of the
road, consider what will keep your passengers engaged and occupied,
and always remember you have to get back home at the end. Just as adults and childr... Off-Road Truck Driving Techniques and Safety
By Jeff Jackson - 1/4/2008
As truck ownership has increased in America, so has the amount of off-highway recreation. There is no special license required to drive off-road, even though there are many different techniques and practices involved. There does exist an often unspoken etiquette that is practiced by old-school four-... Can You Actually Fail A Personality Quiz?
By Brian Fong - 1/4/2008
Q. I didn`t get a job that I interviewed for. The employer told me that I had "failed" the personality quiz. How is that possible? Does this mean that I have no personality? A. "Fail" is a pretty strong word when it comes to taking a personality quiz. In fact, it is so strong that it makes me wonder... Spotting and Preventing Professional Suicide
By Dorothy M. Neddermeyer, PhD - 1/4/2008
?This job is killing me!? That statement may seem to be an exaggeration, but in looking closely at the work environment, it has become apparent there is a serious malady affecting the productivity of organizations. This malady has been coined ?professional suicide,? by a company which was among the ... 5 Questions Great Managers Ask (and They Aren`t Hard!)
By Martin Haworth - 1/4/2008
However hard we try, we seem to make life more difficult for ourselves; more challenging; more complex. Yet it needn`t be so. try out these five questions with a regularity; a discipline and you will reap rewards. You will certainly reap rewards.
- What do my customers want?
Getting ins... 3 Reasons to Join a Group
By Bette Daoust, Ph.D. - 1/4/2008
Defining your purpose for joining a group. When you make the decision to join a group, you should make sure that you have a clear understanding of what you would like to gain from the group. If you are there for business only, then you should make sure that you have as much to give others as you exp... How to Keep PR Working for You
By Robert A. Kelly - 1/4/2008
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed. But tha... The Quickly Changing Landscape Of The Job Market
By Eva Perkoski - 1/4/2008
Does it seem that with every passing year it`s getting harder and harder to find good paying jobs? If you think so, you`re not alone in your thoughts. In fact, this is a common complaint that many people have and it is even
worse for those that do not have a college education. Jobs are not bountif... Retain Your Best People
By Dorene Lehavi - 1/4/2008
Many managers and team leaders ask me how to deal with employees in a way that will maximize their potential, create loyalty and respect, and cut down on high turnover and destructive behavior in the workplace. The single most common reason people stay or leave an organization is based on the relati... Ancient Warrior Secrets For The Modern Entrepreneur
By Hirini Reedy - 1/4/2008
The words you see onscreen trigger subconscious responses. Dark images penetrate your mind. Your heartbeat increases slightly. Your muscles tighten. Like a warrior advancing to combat, you prepare to engage with your market. Ready, aim, fire. You send an email! Everyday, military metaphors are proje... The Investment Management Guide to Business Management
By Hans Bool - 1/4/2008
Investment is about allocating different investment instruments into a portfolio in such a way that this portfolio is aligned with your personal profile.
Banks and financial advisors could help you achieving this alignment by offering a certain modelportfolio. This is a sort of benchmark that corre... It`s Dark - Get Your Camera Out
By Eric Hartwell - 1/4/2008
Wherever you live, there will be a time when it is dark and dreary. Dark evenings can be a bit depressing but also great for photography! When it`s dark it can be refreshing to take pictures of .... lights! No, it?s not a misprint. And, of course, light is needed for all photography otherwise we wou... The Global Village: Culture Shock
By Brenda Townsend Hall - 1/4/2008
Today we hear much talk of the `global village`. People are have more opportunities to travel and live abroad than ever before. However, when you leave a familiar environment and go for an extended stay somewhere quite different, you could experience a whole range of unexpected and unfamiliar feeli... Are You the Culprit?
By Robert A. Kelly - 1/4/2008
Are you a business, non-profit or association manager
who pretty much ignores your organization?s important
outside audiences? If that?s you, do you realize how difficult you?re making
it to achieve the important behavior changes you really
need and want? I mean changes that lead directly to
ac... Five Tips for Trade Show Success on a Small Budget
By Rena Klingenberg - 1/4/2008
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively: 1) Have a sales representative exhibit your line at a trade show. If you can`t afford a b... Linguistics of Visual Submodalities
By Mateusz Grzesiak - 1/4/2008
This article is about verbal way of quick and efficient change of visual submodalities. Master it and you will get a powerful linguistic tool of influence. The idea came from curiosity, motivation and dissatisfaction connected with predicates I was learning about - this was never enough, just to kno... Going Beyond Goal Setting
By Kevin Eikenberry - 1/4/2008
I just Googled the phrase ?goal setting?, and found approximately 3,600,000 web pages that relate in some way to that phrase. This shouldn?t surprise us, because conventional wisdom is that goal setting is an important skill. It is easy to document both through anecdotal evidence as well as through... How To Stay Motivated After Work At Home Failures
By Khemal Dole - 2/8/2007
Let`s face it, we`ve all been through failure. Be it online or offline, we`ve experienced it in some form or the other. Failure is specially hard when it`s your work at home business. You`ve put in so much into your work at home business and sometimes nothing seems to be working. And there comes a t... 3 Mistakes to Absolutely Avoid in a 1031/TIC Exchange
By Paula Straub - 2/6/2007
We`ve all made bad decisions in the past.
Don`t you just hate to hear "I told you so" from your friends and family? Or, maybe you catch yourself saying "If only I`d have..."?
Personally, I`m one of those people who prefers to learn from someone else`s mistakes. If you`re at all like me, and you... Import/Export ? Building A Profitable Home Based Income For Life
By Tukshad Engineer - 2/5/2007
Woolen jackets, paper rolls, light up teddy bears, clocks and DVDs ? there is tremendous potential to make a very good profit from all of these products and countless others just by knowing the basics of one of the worlds oldest trades.
Importing & exporting may not be the first thing that leaps i... The Many Uses Of Training Videos
By Bob Hett - 2/3/2007
Every new employee needs some type of training, and most employees benefit from ongoing training and learning. This training needs to be consistent, useful and easy for both the employee and the employer. It also needs to be convenient and cost effective. One way to accomplish this type of training ... Forex Broker Involvement Optional
By Jay Moncliff - 1/28/2007
To trade on the forex market, the largest financial market on the planet, one must use a forex broker. Not unlike a stock broker, a forex broker can also makes suggestions about which moves to make when exchanging foreign currency. Some forex brokers even supply technical analysis to some of their c... Selling Strategies - Setting a Stop Loss
By Christopher Smith - 1/24/2007
Sometimes the best way of lowering exposure to risk is not to invest at all! However, when we make the decision to jump into the muddy waters of the stock market, its always a good idea to have a life jacket ready, just in case.
We all have stories of that "must have" "can`t lose" stock that looki... Reality of Online Forex Trading
By David Jones - 1/21/2007
Foreign exchange trading is the trading of currencies. Most currencies can be traded. Huge amounts of currencies are traded 24 hours a day, 5 days a week. On average $1.9 trillion is traded a day. The most traded are United States Dollar, Japanese Yen, Euro, Canadian Dollar, British Pound Sterling, ... Are You Suited For Self-Employment?
By Barnaby Kalan - 1/19/2007
A recent poll conducted by Yahoo! Small Business showed that nearly 3 out of 4 Americans have considered starting their own business. In fact, of more than 2,200 adults surveyed, over half (51 percent) said they would like to launch their small business within the next 5 years.
Clearly, entrepren... Hidden Traps for Life Partners Who Work Together
By Laurie Weiss, Ph.D. - 2/11/2006
You may think that it would be wonderful to be in business with your spouse, but the truth is that when life partners become business partners unspoken assumptions can cause significant problems.
Neither couple I describe knows the other couple, but their stories are strikingly similar.
Craig and... PR: Your 500 Pound Gorilla
By Robert A. Kelly - 1/18/2006
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?
And that uses the fundamental premise of public relatio... Saying NO to Good Opportunities!
By Kimberly Stevens - 1/21/2005
?I am so busy these days, but I?m still not getting the level of work I want,? Tracey told me. ?I really want to get in with some bigger companies, but I?m always scrambling to get my current projects done.?
?When I first started my business, I just wanted to get some clients, any clients. Now, I...
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